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At SEUVAS, we are striving to significantly reduce waste and facilitate recyclability in our garments, all while utilizing traditional and natural production methods from start to finish. We are working to greatly reduce the environmental impact of garment production by making products which are built for long term wear and are easily repaired and reconstructed, ensuring a lifetime of use.
There exists a fascinating intersection between modern fashion and historical craft, where certain traditional processes prove impossible to replicate with contemporary technology. This truth stands at the heart of SEUVAS's decision to embrace logwood dyeing, a centuries-old technique that continues to produce what many consider the perfect navy blue – a color so valuable it once set pirates to sea and shaped the courses of empires.
A Resilient Tradition, Preserved Through Adversity: The Story of Kyoto Mizuai
Delicate blues with strong canvas—The refined, elegant aesthetic of Mizuai reflects the artisanal heritage and attention to detail for which Kyoto is renowned. Our garments, dyed with this rare indigo, embody the unique melding of the rich beauty of Kyoto Mizuai with the strength and endurance of Okayama canvas.
アパレル業界の大きな問題の一つが、生産過程で発生する余剰な生地の廃棄である。「SEUVAS(ソウバス)」では、この問題に立ち向かい、優れた生地を再生して新たなファッションアイテムを生み出すことを当たり前のように行なっている。
「残反」とは、通常は捨てられる運命にある生地のこと。SEUVASではこの残反を買い取り、質の良い生地を再び市場に提供することで、循環型社会への一翼を担っている。アパレルの残反が破棄される現状に危機感を抱いた弊社代表の明石が、この取り組みをスタートさせた。
The modern textile industry and general manufacturing is most often not synonymous with sustainable practices or principles. The relatively recent...